Where to find clients for your work from home business

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As I have started to help other moms brainstorm ideas about starting their own freelance, work from home business, the number one question I get is “where do you find clients?”

There are a few routes I and other freelance business owners take to find clients.

  1. Online virtual web-based job sourcing boards 
  2. Friends and family
  3. In-person and local networking
  4. Facebook groups

Route #1 – Online Sourcing Boards

Pros:

  • Can be faster
  • More traditional way to find jobs and what more people are comfortable with
  • Don’t have to necessarily position yourself as a business owner
  • Great for a beginner

Cons:

  • Lower paying
  • The person hiring has more control over work performed and hourly rate
  • Tailor your resume and cover letter to each individual job posting
  • Costs a small fee to join some of the boards

My experience: I started my business this way, before I even knew I was starting a business. It took me awhile because I was still teaching full time when I first started searching and I had no guidance or support about online work.

I was still wondering if working from home was even possible or just a scam.

But, my first client came through an online job sourcing board.

She was a business coach and looking for a virtual admin assistant or a VA.

I started working for her for at $20 an hour for about 15-20 hours a month.

She set the work and the hourly rate. She was in control.

Route #2 – Friends and Family

**To be honest I never went this route, so take what I say with a grain of salt.

Pros:

  • You know them and they know you
  • Could be a potential faster way to find your first client
  • You are in control — you set your rates and the work that you do
  • You are a business owner

Cons:

  • Can be hard to put yourself out there
  • I’ve always been told don’t mix business and family/friends

Route #3 – In-person and Local Networking

**I am JUST now starting to go the in-person and local networking route

Pros:

  • In-person is more personable and builds a stronger relationship and trust factor faster
  • Tons of local businesses and opportunities to network
  • The amount of people approaching local businesses to work in a freelancing capacity at this time is extremely low, so the competition is less
  • You are in control — you set your rates and the work that you do
  • You are a business owner

Cons:

  • Can be super hard to put yourself out there, especially with strangers (can you tell I hate putting myself out there)
  • Takes time to find the right opportunity and organizations

Route #4 – Facebook Groups

**This is how I built my business from $400 a month from hiremymom.com to 3K a month as a VA.

Pros:

  • Tons of opportunities
  • Form lasting relationships with other online based businesses
  • You are in control — you set your rates and the work that you do
  • You are a business owner
  • Can be very lucrative

Cons:

  • Lots of competition
  • Lots of groups
  • It takes time to position yourself as the go-to expert

My experience: Before I *knew* that I was a business owner, I stumbled across a woman who was creating courses for VAs. She had a free webinar on how to build a virtual freelance business through Facebook groups.

That FREE webinar was so beneficial, by the end of her webinar, I signed up for her $1500 course. This course taught me and showed me where to go and how to discover everything I needed to run my own home-based, virtual business.

I have had at least 5 different clients that I found via networking in various Facebook groups. Some were long-term clients. Some were more packaged based.

But it was the Facebook group route that allowed me to earn $2,000+ a month in part-time hours, working from the comfort of my home, when and where I wanted!

My two favorite Facebook groups:

  1. Boss-Moms
  2. Living the Laptop Life

If you are sitting here like, “wow — now I know where to find clients, but what can I get them to pay me for?” Have no fear — my brainstorming guide will be perfect for you! Check it out here and it will walk you through step-by-step how to determine what services you can offer to build your work from home business today! 


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1 thought on “Where to find clients for your work from home business”

  1. This is such a helpful breakdown, Micala! I’m going to bookmark this to use anytime I get questions from people starting out as freelancers. Thank you!

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